Should My Church Start a Blog?

The most appropriate way to answer the question on whether or not to start a church blog is to sit down with your church staff and ask more questions.

  1. Is it a tool or a toy?
  2. What problem are you trying to solve?
  3. What is the return on ministry?

According to The Blogging Church, a so-far great read by Brian Bailey and Terry Storch, you shouldn’t start a church blog until you are satisfied with your answers to these questions.  I think the hardest one of these to answer is number three – What is the return on ministry?

The answer is likely going to be different for nearly every church.  Bailey visits a few possible answers:

  • Casting the vision of the church again and again
  • Connecting volunteers with each other and church staff
  • Knowledge sharing and the support of other church leaders
  • Make a big church feel small (by providing honest insights)

Bailey also points out that there is no other technology that can provide the benefits blogging can with the same minimal investment in training, time and money.  Ultimately, Bailey finds no reason why blogging is wrong for any church.  On that point, I definitely agree.

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